Knowing your Facebook advertising options is as essential as knowing how to use Google Ads. If you only do it superficially, you can have as many disadvantages as advantages. That's why below are some tips for creating more effective Facebook campaigns and impressions to avoid pitfalls.
Setting the right advertising budget
Since last year, Facebook has allowed you to set a campaign-level budget. This is important to know because if this is set, Facebook will allocate the amount to each ad group based on their performance. If, on the other hand, you want to set the amount for each ad group individually, you should definitely stay at that level and not request a campaign-level budget.
When specifying the budget within ad groups, it is possible to set daily or lifetime types. Daily budgets are recommended for ongoing campaigns and lifetime budgets for ads with an end date, such as a Black Friday promotion.
How do we reach the target groups?
The most recommended platform is to use Audience Manager. There you can enter a number of criteria, such as place of residence, even at street level, age group, gender, interests, job and language. You can enter several target audiences at the same time by combining "and" and "or", but you can also exclude specific groups, e.g. those who are already in your system after registration.
If you're finding it difficult to navigate the world of settings and want to leave it to an expert, feel free to contact Selector Digital Marketing Agency. Visit serviceselector.com to read more about their ad management and Facebook Ads audit services.
Generating impressions in Facebook campaigns
When placing ads, again, you can choose to have Facebook automatically distribute the ads across different media platforms, but this is not recommended either, as in this case it will produce countless unnecessary impressions that will not yield results.
Instead, we can choose where we want to appear. In this case, choose the manual option, which will direct us to Facebook, Instagram, Messenger and Audience network.
If your main focus is on your area of interest, you should focus only on Facebook, where you can expect some communication.
In-campaign modification
There is also a way to change your goal during your campaign if you feel that you have already achieved the goal you set for the first time. If the company has already achieved the click-through rate, but the achievement is not as high as expected, it is possible to adjust the target while the campaign is running.
In this case, remember that you will have to wait a few days after the change before the system will be up and running and the expected numbers will come back.
For more tricks and advice, visit Selector Digital Marketing Agency, who will be happy to help you with anything you need.